Linergo is a Baltic ergonomic office furniture brand specialising in height-adjustable desks and premium workspace solutions. They came to us needing a complete new WooCommerce store to replace a basic catalogue site that had no product configurator and no multilingual capability.
The key challenge was building a advanced 3-level product configurator — allowing customers to select tabletop material, frame colour, and size — while keeping the buying experience simple and intuitive. Each combination needed to dynamically update specifications, imagery, and pricing in real time.
Beyond the configurator, the store needed to serve all three Baltic markets from day one, requiring four languages and a structure built for SEO properly.
We designed and built a fully custom WooCommerce store with a 3-level product configuration system as its centrepiece. Each product variation dynamically updates specifications, imagery, and pricing — making the buying process easier while keeping the backend manageable.
Product pages were built with ACF-driven specification tables covering materials, dimensions, warranty, and certifications, all structured so the client can update them independently without developer involvement. A dedicated B2B section was built for corporate clients with volume requirements.
The store was launched in four languages — Latvian, English, Estonian, and Lithuanian — covering all three Baltic markets simultaneously. Full SEO optimisation was applied throughout, and within one month of launch, three keywords had reached top-3 positions on Google.
