Good Steel specializes in metalworking services, offering a wide range of custom metal constructions and structures — from stainless steel industrial machinery to stairs, handrails, and non-standard metal products. Their expertise also includes laser cutting, bending, turning, milling, and powder coating.
Our task was to develop a professional website that highlights their diverse service offerings and expertise in metalworking. We needed to create custom service pages for each discipline, implement a full SEO strategy, and build multilingual functionality so the site performs well across different regions and languages.
The website is designed with clear calls to action, encouraging potential clients to sign up, call, or email for enquiries — with a clean, professional design that reflects the precision of their craft.
We started with a strategy session to define how Good Steel’s services should be positioned and structured online, then built a page architecture that makes it easy for B2B clients to find the right service quickly. A custom page was built for each service area, each with SEO-aware content and clear calls to action.
The design was created from scratch to reflect the professional and industrial nature of the business — clean, authoritative, and functional. Image optimisation was applied throughout to ensure fast load times. Multilingual integration was implemented in three languages to serve Latvian, English, and Russian-speaking markets. Analytics was configured from day one to track traffic and enquiry performance.
