GA4 Setup & Configuration
We install and configure Google Analytics 4 with proper event tracking, conversion goals, and custom dimensions tailored to your business. Not just a basic install — a setup that actually gives you useful data from day one.
We install and configure Google Analytics 4 with proper event tracking, conversion goals, and custom dimensions tailored to your business. Not just a basic install — a setup that actually gives you useful data from day one.
For WooCommerce and Shopify stores, we configure enhanced e-commerce tracking — product views, add-to-cart events, checkout steps, and completed purchases. You can see exactly which products and pages drive revenue.
We set up conversion events for form submissions, button clicks, phone calls, and any other actions that matter to your business. You’ll know which traffic sources and pages generate real results — not just visits.
We implement Google Consent Mode v2 alongside every analytics setup, ensuring your tracking complies with GDPR and EU cookie regulations. Data collection is consent-aware — legally compliant and still actionable.
Analytics is only useful if it’s set up correctly. A basic GA4 install with no events, no goals, and no conversion tracking tells you almost nothing. We configure analytics as a measurement system — so the data you collect from day one actually informs decisions.
We configure Google Analytics 4 as part of every project launch. Before a site goes live, we verify that page views are tracking, key events are firing, conversion goals are set, and the data is flowing into the correct GA4 property. For e-commerce projects, we test the full purchase funnel to confirm every step is measured accurately. We also connect GA4 to Google Search Console where possible — giving a complete view of organic search performance alongside on-site behaviour, so you can see not just how many people visit, but which searches brought them there.
Yes. Google Analytics 4 is free for most websites. The free version is sufficient for the vast majority of businesses.
No. We handle the full installation and configuration as part of every project. You’ll receive access to the property and a brief overview of how to read the reports.
With proper consent mode implementation — yes. We configure Google Consent Mode v2 alongside every GA4 setup, ensuring data collection is consent-aware and legally compliant in the EU.
Yes. GA4 can be linked to Google Ads to import conversion data and enable smarter bidding. We can set this up as part of the project or as a separate configuration.
