Before writing a single line of content or page title, we research which keywords your target audience actually uses. Semrush gives us search volume, difficulty, intent, and competitive data — so we target terms that are realistic to rank for and valuable when won.
We analyse your top organic competitors in Semrush to understand what they rank for, where their traffic comes from, and which gaps you can exploit. This shapes both the content strategy and the site architecture.
Semrush’s backlink database lets us audit existing link profiles, identify toxic links that may be harming rankings, and find link-building opportunities. For migrated sites, we verify that existing authority is preserved.
We set up rank tracking in Semrush for target keywords on every SEO project, providing a clear, ongoing picture of how positions move over time — and what impact our work is having on visibility.
SEO without data is just opinion. Semrush gives us the data to make decisions that are grounded in how search actually works — what people search for, what ranks, and why. We use it before the project starts and continue using it to measure the results we deliver.
Our Semrush workflow starts at the research phase: competitor keyword gap analysis, target keyword selection, and on-page optimisation priorities. During the build, page titles, meta descriptions, headings, and content structure are all informed by Semrush data. After launch, we use Semrush to monitor ranking progress and identify new opportunities as the site matures in search.
Yes — for SEO-focused projects we provide a keyword tracking setup and can share rank tracking reports so you can monitor progress yourself.
No. We use our own Semrush account as part of our agency tools. If you want your own access for ongoing monitoring, we can recommend the right plan.
Free tools like Google Search Console show you data about your own site. Semrush shows you data about your competitors — what they rank for, where their traffic comes from, and which keywords they’re targeting. That competitive intelligence is what makes the difference.
No tool can guarantee rankings. What Semrush does is ensure our decisions are based on real data, which significantly improves the probability of ranking well for the right terms.
