Ippeas store had been built and managed by its owners independently from the very beginning. However, they desired an improved store design, a more user-friendly browsing experience, and a fresh, modern look. Realising that achieving these goals on their own would be challenging, they decided to partner with quo build.
The primary objective was to create an e-shop with an elegant and simple design, optimised for mobile devices, easy to browse through approximately 700 products, and with shipping automations to save time on daily manual tasks. A clean migration was required to preserve all existing SEO equity.
We executed a full WooCommerce migration with 1,109 301-redirects mapped and implemented to preserve all existing search rankings. The store was rebuilt with a fully custom design, advanced category page filtering, and autocomplete search for fast product discovery. A customer profile and account system was built with order history and automated delivery tracking emails. Related products were preconfigured for key categories.
Automated PDF invoicing was set up for all orders. Three languages were integrated throughout. Full SEO optimisation was applied across the site. The result is a modern equestrian store generating over 18,000 organic clicks per year with a 58% engagement rate.
