We teamed up with Elīna to make learning about parenting easy and inviting. The challenge was to create a friendly website with easy-to-use tools that would make the learning process pleasant and accessible for busy parents. We wanted parents to easily find helpful information, enjoy interactive lessons, have a clear lesson schedule, content drip functionality, and all the important features that make online courses work well. Together, we turned this idea into a platform where parenting education feels like a cosy and informative adventure.
We built a custom WordPress platform combining three distinct systems: an online course system with content drip functionality, an integrated booking system for live and offline classes, and a WooCommerce store for physical and digital products.
The course system was customised specifically for Elīna’s programme structure, with user profile functionality so registered participants can access their purchased content from their account. Payment system integration was configured for smooth course purchases. Instagram recent posts were embedded to keep the site connected to her social presence.
Email marketing was set up for course follow-up sequences and promotional communications. Full SEO optimisation was applied throughout.
