Energymaster underwent a transformative rebranding initiative aimed at revitalising their presence in the solar panels market. With a history of serving customers with solar solutions, Energymaster sought to expand into a diverse range of energy products while enhancing customer education and usability on their website.
The challenge was to create a user-friendly e-commerce platform with intuitive navigation across multiple product categories. Special emphasis was placed on developing educational landing pages to guide customers in understanding product functionalities and choosing the right solutions. A custom energy consumption calculator, leasing payment options, and automated order flows were all key requirements.
We built a custom WooCommerce store with educational product landing pages as its foundation — each category and major product has content explaining technology, benefits, and use cases in plain language before presenting the purchase option. A custom solar energy consumption calculator was built to help customers estimate their needs before committing to a purchase.
Leasing payment options were integrated directly into product pages, lowering the barrier for high-ticket energy system purchases. Conditional transactional emails were configured based on product type and order conditions. A custom product import integration was implemented for catalogue management. Google Consent Mode v2 was set up for compliance. Search with autocomplete was added for fast product navigation. The site generates 172,000 Google impressions per year.
