Kawai Piano is a globally recognised brand in the piano industry, offering a wide range of digital and grand pianos. As the official distributor for Latvia and the Baltic region, our client needed a strong online presence to showcase their product catalogue and establish trust with regional customers.
The site needed to serve as a central hub where customers could browse new pianos, enquire about grand pianos, explore rental options, and purchase used instruments — four distinct product flows under one roof. Custom category management was essential so non-technical staff could add products and update listings without developer support.
We built a custom WooCommerce store with a single-template category architecture using dynamic conditions — one clean template handles all category levels, significantly simplifying maintenance. Custom fields were configured to automatically populate category pages, making the entire site manageable by the client team.
Product pages were enriched with YouTube video integrations for instrument demonstrations and custom size specification visuals to help buyers understand dimensions before visiting the showroom. Rental and used piano sections were built as dedicated product flows alongside the main catalogue. Automated PDF invoicing was configured for all orders, and search with autocomplete functionality was added for fast product discovery. Analytics were set up and full SEO optimisation was applied across all markets.
