FemHaus is a leading aesthetic and cosmetology centre in Riga, offering highly-specialised skin, body and laser procedures. With certified professionals and modern equipment, they deliver tailored treatments that combine science and style. The client approached us for a website redesign to reflect their high-end positioning, showcase their broad service offering, and provide a smooth and clear user experience for potential clients. Their previous site lacked clarity in service structure and did not fully express the professionalism and comfort of their brand.
We began with in-depth research mapping how people explore aesthetic services online, then built a logical architecture aligned with FemHaus’ business flow — from main treatment categories through sub-specialties to booking and product sales.
Every service page was structured with SEO-focused content and clear messaging. The store for treatment add-ons and skincare was built with unique product page layouts, mobile-first throughout.
We started with a UX and content research phase to understand how potential clients discover and evaluate cosmetology services online, then used those insights to build the information architecture. The service hierarchy was structured from main treatment categories through sub-specialties, with each page optimised for both search and conversion.
The WooCommerce store was set up with a smart subscription system allowing clients to purchase service packages directly on the site. Google Reviews were integrated live to build trust and social proof. A blog infrastructure was set up to support ongoing content creation. The entire site was built mobile-first because most FemHaus visitors browse on mobile. A keyword strategy and on-page optimisation plan was delivered alongside the build.
