Rāmkalni is a well-established Latvian brand with over 25 years of experience in producing high-quality, natural food products for local and international markets. Alongside its online store, the business offers leisure activities, dining, excursions, and team-building experiences. The next stage of our ongoing partnership called for a new website and e-commerce experience that brought these different sides of the business together with clearer navigation and a modern, mobile-first design.
The challenge was the complexity: multiple revenue streams, both B2B and B2C audiences, a large product catalogue, and a wide range of services. The new site needed to make choosing products and finding information easier, preserve existing integrations and search visibility, and give the Rāmkalni team straightforward control over content without relying on a developer for everyday updates.
We built a new WordPress website and WooCommerce store with a mobile-first design, bringing food products, leisure activities, dining and events together. We reworked the shopping journey from product categories to checkout, with clearer packaging options, variation-specific images, swipeable galleries and recommendations after adding a product to the cart. Customers can also personalise selected products.
The store supports retail and business customers, with EU VAT validation for eligible business purchases, custom delivery pricing and warehouse integration for order processing. Structured editing fields help the Rāmkalni team manage products, services and prices without a developer.
Multilingual content supports expansion into neighbouring markets. Within the first month of the Estonian site going live, Rāmkalni received a wholesale enquiry. For the latest rebuild, we updated legacy redirects, headings, SEO titles and descriptions, and optimised images. Google Consent Mode v2 supports consent-aware measurement.
Across our two-year collaboration, top-three Google keyword positions grew from 10 to 25. These longer-term results reflect ongoing SEO and language expansion, not the recent rebuild alone. We continue to maintain the site and improve the shopping experience.
