Rāmkalni is a well-established Latvian brand with over 25 years of experience in producing high-quality, natural food products. Known for their fresh and dried fruits, candied fruits, pastilles, and other premium goods, Rāmkalni serves both local and international markets. They needed a platform capable of unifying their online store, service offering, event bookings, and team-building packages under one roof.
The challenge was the complexity: multiple revenue streams, both B2B and B2C audiences, a large product catalogue, event and excursion management, and the need to give their team full CMS control over all content types without developer involvement.
We built a comprehensive WooCommerce platform combining an online store, dedicated service pages, and an event booking system in one unified CMS.
B2B and B2C customer flows were separated, with EU VAT validation and automatic deduction at checkout for registered business clients.
Custom delivery pricing conditions were configured for different product and delivery combinations. Custom category structures were built for all service types, with custom post pages for workshops, excursions, and team-building events. A convenient content management dashboard was built so the Rāmkalni team can add, update, and organise products, events, and posts independently. Warehouse system integration was implemented for automated order processing. Multilingual integration with language redirect was set up. Google Consent Mode v2 was configured for compliance.
Over two years, the site has grown from 10 to 25 top-3 Google keyword positions.
