13 Tips For Crafting a Homepage that Converts

Learn exactly what to include on your homepage to attract, engage and close your ideal clients.

Did you know you only have 8 seconds to grab your dream client’s attention when they land on your website? Let’s explore how to make every second count:

1. Keep it Clear & Simple
2. Show Understanding of Their Struggles & Desires
3. Speak Their Language
4. Appealing Design Aesthetic
5. Skimmable Content

Imagine you’re having a conversation with your dream client over a coffee. Write the words for each page of your website like you’re speaking directly to them. This approach makes your dream clients feel understood and cared for, instantly making you more approachable, memorable, and likeable.

When your dream client lands on your site, the first thing they see is your images. Visual elements help create an instant mood, communicating your business’s style, services, and personality.

Break up your text with bullet points, headlines, and images. The goal is to make it easy to understand the content of each page quickly. If your dream client likes what they see, they’ll stick around to read more!

Understand Your Dream Client’s Pain Points and Desires
Think of their pain points as ‘Point A’ and their desires as ‘Point B.’ Position your offerings as the solution to help them get from Point A to Point B.

1. Give a Taster of What Your Business Offers
2. Encourage Next Steps Towards Purchasing

Homepage Goals

Your homepage is your shop window and often first impression. It’s your opportunity to give your dream clients a taste of what your business is all about and what to expect on the rest of your site.

By including enticing headlines, language that speaks to your dream client’s problems and desires, and clear calls to action (buttons linking to your products, special offers, or contact pages), you’ll be encouraging your dream clients to take those next steps.

Anatomy of a Dream Client-Converting Homepage

1. Clear Offer & Vision of the Future
   Clearly state what you do, who you serve, and how you add value. Show your dream client you understand them and are their No. 1 solution.
2. Clear CTA (Call to Action)
   Include a button that guides your dream client to the next step, usually your main product or services page.
3. State Your Dream Client’s Problem
   Show your dream client you understand their biggest struggles. List a few real-life scenarios they can relate to. Make them feel like you’re speaking directly to them.
4. Show Them You’re the No. 1 Solution
   Give them hope and show how life will improve after working with you. Position your offer as the No. 1 solution to their problems and include another call to action.
5. Make a Connection
   Introduce yourself, what you do, and why it matters. Show you understand their problems and that you’re the right person to offer the solution.
6. Action Plan
   Show how easy it is to start working with you. Provide three simple steps.
7. Build Trust & Credibility
   Highlight any awards, features, blog posts, press mentions, or testimonials. Ensure everything appeals to your dream client and be selective.
8. Freebie
   Offer a quick win and invite them to take the next step to get to know you. Display a freebie and signup form to grow your email list, build connection and trust, and nurture leads until they’re ready to buy from you.

Bonus Tips

1. Clear Main Menu
   Keep your main menu clear with a maximum of six items. Avoid cleverness in menu wording; clarity is crucial. Include pages that guide visitors towards desired action with you, such as store, products, services, pricing, about, portfolio, contact, or book a call. Ensure the primary CTA or action buttons are emphasised with suitable design.
2. Consistent and Compelling Design
   Ensure your design is consistent throughout the site, maintaining a cohesive look and feel. Use colors, fonts, and imagery that align with your brand identity. Emphasize action buttons with contrasting colors and strategic placement to guide users towards key actions, following best UI/UX practices
3. Additional Offerings
   If you have more than one offering, clearly state your main offers plus any secondary ways you can help (e.g., products, coaching, blog). Keep it simple with a maximum of three options.
4. Tangible Results
   Use powerful testimonials by following up with customers 6-8 weeks after purchase for tangible results or takeaways. This makes your testimonials more relatable and aspirational for your dream clients.
5. Strategic Footer
   Use your footer to keep potential clients on your site longer by offering links to other resources like a blog, FAQ, home, store, product categories, pricing, contact, and social media links. Repeat links to your main pages to make it easy for visitors to decide what to view next without scrolling back up.

At Quo Build, we’re all about building brands beyond the status quo and helping our clients do exactly what is outlined in this blog post. We hope this guide helps you craft a compelling homepage! Good luck!