PRORING

The client is a well-established company with a long history in manufacturing and retail, offering a wide range of products including tires and Thule brand equipment. Our focus was on improving their retail operations through a powerful and highly custom e-commerce setup.

Proring needed a solution capable of handling a vast inventory and real-time stock updates. With around 13,000 products, including multiple stock sources and thousands of variants how items can be filtered,.

We developed a robust and fully custom WooCommerce site with advanced API integration, syncing product data daily and stock levels every 10 minutes from an external warehouse system. This included handling two separate stock sources: warehouse and local store inventory—merged and displayed seamlessly on the frontend for the customer.

The new platform features intelligent multi-level filtering that begins on the homepage and dynamically redirects to category and product pages. Part of the filtering is entirely custom-built to support thousands of unique product combinations and attributes. Products are also automatically sorted based on availability, stock quantity and relevance, ensuring an optimal user experience for Proring customers.