BLAST.LV is a major Latvian specialist in tyres, wheels, accessories and vehicle-service solutions. We were brought on board to build a fully integrated online platform that handles their large product catalogue and service operations with precision and clarity.
From the start we worked not only on development but on strategy: mapping how over 13,000 products (tyres, wheels, flanges, bolts) should be structured, how the service offering and booking flow would work, and how custom integrations would support the business. Products carry detailed parameters and meta-fields fetched via integration with a major tyre manufacturer, and we added logic to parse and group product names, map custom filters (for width, diameter, season, brand etc.), and extend meta-data so that visitors can find exactly what they need.
We also built a robust service section: custom post types for service variants, galleries, pricing templates, and a booking system integrated into the site. The custom “calculator” lets clients estimate costs for their project (tyre change, wheel repair, etc.), leave their date and receive an offer — not just a generic plugin, but one built around their specific workflow.
On the e-commerce side we organised categories logically (tyres, wheels, accessories) and ensured strong performance, mobile responsiveness, and conversion optimisation (CRO). The design aligns with the brand’s strength; the technical side is deeply customised. The result: a high-performance, flexible web platform built to scale, supporting both the catalogue and service business of BLAST.LV.
